Organizing parties is one way to market products by hosting what is known as a social event where products are offered for sale
It is also a form of direct selling.
The primary way to generate leads for house party sales is the house party itself
The seller uses the house party model as a source of future business by asking attendees if they want to hold other parties to sell the products.

Direct selling during party planning is based on the network marketing method
(He pays the seller the value of his sales and the sales of the people he employs or sponsors) rather than direct marketing (where he pays the seller only the value of the sales he makes).

The party style was mainly created by women to sell products that appeal to women, such as kitchen utensils, home decor items, jewelry, cosmetics, handbags, and other similar items. Among the products recently added to this field are women's underwear, wine and also sex toys. Sometimes there is a combined party, offering a variety of items for sale.